13.12.2010
BUSHNELL OUTDOOR PRODUCTS SIGNS UP EUROPEAN LEGEND COLIN MONTGOMERIE
Bushnell was a partner of the 2010 European Ryder Cup Team at the Celtic Manor Resort which saw Captain Montgomerie lead his team to victory in Wales and consider this new partnership a natural progression of their promotions within golf where they are currently the undisputed market leader.
Guilhem Pezet, Events and Sponsoring Manager of Bushnell Outdoor Products Europe explained, “Colin Montgomerie is one of the highest profile golfers in the world, especially after his recent success as Ryder Cup Captain, but what really excites us is his determination to climb back up the rankings and his genuine belief that our products will play a part in preparing him in the best way possible for the tournaments he plays”.
It was recently reported that the Bushnell family of laser rangefinders are used by 91% of PGA Tour players and their caddies, according to the Darrell Survey report taken at The Players Championship, May 6-9, at TPC Sawgrass and Colin is looking forward to enjoying their benefits.
Monty explained, “With the Ryder Cup over, I am working hard to get my golf game back in shape so that I can get myself back on the leader boards. The Bushnell laser rangefinders are an invaluable practice aid which I will use in my tournament preparations. They are No.1 in their business and I am very happy they have chosen me as an ambassador for their brand on Tour”.
About Bushnell Outdoor Products
Bushnell Outdoor Products has been a leader in the sporting goods industry for over 60 years. In the last decade, the company has established itself within the golf industry with its line of laser rangefinders, and recently expanded the line to include GPS receivers. According to recent Darrell Survey results, 90 percent of PGA, LPGA and Champions Tour players use Bushnell.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®,Tasco®, Serengeti®, Bollé®, Cébé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Uncle Mike’s®, Millett®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach® and Simmons® brand names.
About Serengeti
Serengeti, the world’s finest driving sunglass, is carefully engineered to provide optimum clarity of vision at all times. Offering a unique combination of polarisation, Spectral Control® and photochromic technology, Serengeti’s award winning lenses give stunning, high-definition contrast and colour enhancement. Images stay clear and sharp, glare is eliminated and there is far less strain on the eyes thus offering visual comfort, whatever the conditions.