21.02.2011
FJ STRENGTHENS POSITION AS TOP TOUR PLAYERS #1 CHOICE
As the season gains momentum FootJoy, the #1 Shoe and Glove in Golf, is able to look ahead to what should be another successful year for their stable of players on Tours worldwide. Reflecting on last year and yet another impressive year on tour as 63.5% of all European Tour players chose FootJoy compared to just 20.5% for the nearest competitor, clearly demonstrating the popularity of the market leading brand continuing to strengthen the game’s elite. 2010 highlights included England’s Lee Westwood taking the spot of World Number 1 in October, Ian Poulter being victorious at WGC World Match Play and Louis Oosthuizen capturing his first major.
Adding to their illustrious list of ambassadors for 2011, FJ looks set for yet another strong year, welcoming to their stable seasoned veterans and fresh-faced rookies such as:
Felipe Aguilar
Thomas Aiken
Oscar Floren
Alastair Forsyth
Anders Hansen
Michael Jonzon
Chris Lloyd
Colin Montgomerie
Matthew Nixon
Wade Ormsby
“This year looks set to be an exciting season for FootJoy on Tour. We’ve launched the new FJ DryJoys TOUR which has proven very popular with the players on Tour and continues to strengthen the position of FootJoy as a clear leader. Whether it is established FootJoy loyalists like Westwood and Poulter or the new crop of talented youngsters like McIlroy or Manassero, we have a FootJoy shoe to a suit a wide range of tastes and performance needs,” commented Richard Fryer, European Marketing Manager, FootJoy.
Further reinforcing the presence of FJ on Tour this season will see more leading players sporting the FJ logo on their shirt collar, including Chris Wood, Shiv Kapur and David Horsey.
On the back of a hugely successful 2010 and with the new DryJoys Tour™ set to give the DryJoys microbrand fresh impetus this year plus a whole raft of updated styles in the best selling models hitting the shelves in the Spring, FootJoy looks set for another successful year in 2011
FJ®. The #1 Shoe and Glove in Golf