04.07.2011
FOOTJOY ADD DRYJOYS TOUR™ TO POPULAR MYJOYS FRANCHISE
FootJoy, the #1 Shoe and Glove in Golf, is delighted to announce the launch of the new DryJoys Tour™ MyJoys, as the market-leader continues to provide unrivalled options in its popular customisation programme. Embraced by many of the world’s best players since it was first introduced in 2006, the likes of Ian Poulter and World #1 Luke Donald have taken advantage of the MyJoys programme by adding personal touches to their FootJoy golf shoes. With the addition of the DryJoys Tour™ model, which was introduced in 2011 following several years of development, avid golfers have the opportunity to customise the shoe worn by many of the world’s leading golfers.
“We’ve seen a significant increase in the level of interest for the MyJoys programme amongst many of the Tour professionals, with the likes of Ian Poulter and Luke Donald becoming heavily involved. Both players are quite creative in general, which is great because the programme allows them to become more involved in the design process,” commented Russell Lawes, FootJoy’s European Marketing Manager. “Regular golfers have access to something different than what’s available on the shelf and with the DryJoys Tour™ proving particularly popular since its launch, we’re excited by its addition to the MyJoys programme.”
Engineered to exceed the demands of the Tour professional, the DryJoys Tour™ features next generation Tri-Density TPU Stability PODS™ outsoles to provide the stability and performance required to compete on the Tour’s most demanding courses. Blended with traditional upper styling crafted from the finest premium leathers, this new category has surpassed the expectations of even the most discernible Tour players by delivering the comfort, flexibility and waterproof performance that players have come to expect from the DryJoys® brand.
In addition, the FJ ICON™ MyJoys are now available in both the wave and blucher patterns, with the women’s DryJoys MyJoys also experiencing improvement with a new sleeker outsole.