04.08.2010
FootJoy FURTHERs COMMITMENT TO ALL GOLFERS addING sizes to its popular FJ ICON MyJoys range
FootJoy, the #1 Shoe and Glove in Golf, has added more sizes and widths to its ever-popular FJ ICON MyJoys collection in order to provide an extra dimension to its unique customisation programme. Now available in 3-12 in half sizes, plus 13-16 in full sizes, the shoe will be offered in six widths across all sizes ranging from XN (Extra Narrow) to XXW (Extra Extra Wide) in order to provide all golfers with the facility to create shoes according to their own personal taste – regardless of the size of their feet.
The MyJoys programme, which has seen unprecedented success so far this year, has become a significant part of FootJoy’s market-leading range, with sales trending 50% higher than for the same period in 2009. Behind the popularity of its innovative ‘MyJoys May’ promotion at the PGA Championship at Wentworth, and the ‘MyJoys 150th Anniversary Open Shoe’ at St. Andrews, MyJoys have seen increased interest from all types of golfer, leading FootJoy to increase its availability to include additional sizes and widths.
“We are aware that not every golfer falls into the more common size profile of 7-11, and we can now offer the same level of choice and service to all golfers with shoes available from a size 3 extra narrow to a size 16 extra, extra wide, all in the style and colour of their own choice,” commented Richard Fryer, FootJoy’s European Marketing Manager.
“As fashion on the golf course becomes increasingly popular we have seen more and more people becoming involved in MyJoys and its simple design process, which we introduced to provide the public with an opportunity to display their personality and individuality on the golf course,”
Whether it is the all round excellence of the all new FJ ICON™, the unrivalled stability of the SYNR-G™, or the reliable and consistent performance of DryJoys®, FootJoy remains the overwhelming favourite for golfers of all abilities around the world. FootJoy®. The #1 Shoe and Glove in Golf