11.03.2010
Medals Galore for Bollé and wonderful coverage at the Olympics!
Banking on established athletes who wanted to add an Olympic medal to their honours, or on up-and-coming youngsters with bright futures, Bollé’s sponsorship strategy has been extremely productive. Bollé, the world leading manufacturer of ski masks and helmets, registered a huge rise in its visibility during this event, which was followed by almost 4.5 billion viewers worldwide.
Whether in the alpine skiing, the blue ribbon downhill event, or the snowboard cross (an event particularly popular with viewers), or the suspense of the biathlon, the Bollé logo was seen almost every day on all the of the world’s television channels thanks to the exceptional performances of its athletes who won several medals in:
Alpine Skiing
with Didier Défago (Switzerland):
Downhill Olympic champion
Moguls
with Shannon Bahrke (Australia): Bronze medallist
and Byron Wilson (American): Bronze medallist
Freestyle Skiing
with Lydia Lassila (Australia): Olympic champion
Snowboard Cross
with Seth Wescott (USA): Olympic champion
Tony Ramoin (France): Bronze medallist
Déborah Anthonioz (France): Silver Medallist
Olivia Nobs (Switzerland): Bronze medallist
Biathlon
with Marie Dorin (France): Bronze medallist in 7.5 km sprint
Marie-Laure Brunet (France): Pursuit bronze medallist
And the French women’s team:
Sandrine Bailly, Marie Dorin,
Marie-Laure Brunet and Sylvie Becaert:
Silver medal in 4 X 6 km relay
Bollé would like to thank all its athletes for their superb performances: “The commercial repercussions from the media coverage are huge, with ski enthusiasts already wanting to buy the mask worn by their favourite champion” says Olivier Ciaravino, Europe CEO of Bollé. He adds “We are very proud to equip these exceptional athletes who have captured our imaginations with their thrilling performances. All this encourages us to continue our efforts to innovate and improve the performance of the products we offer, helping these champions to achieve such feats. Thanks everyone!”